Basic Platform Strategy; 7 Steps to formulate Platform Strategy

Get an insight into Platform Strategy with Harvard Business School invited guest speaker Carl Atsushi Hirano.

7 out of Top 8 largest Companies by Market Capitalization in the world including GAFA are based upon Platform Strategy.

Platform Strategy is a strategy which creates value and new ecosystem by providing ‘ Place 'or ‘ Platform 'to facilitate exchanges between two or more interdependent groups.

In this video, you can learn basis of how to formulate Platform Strategy.


経営コンサルタント 著者等30冊以上 株式会社ネットストラテジー代表取締役社長、社団法人プラットフォーム戦略協会代表理事。東京大学経済学部卒業。日本興業銀行(国際業務・投資銀行業務 13年半)、NTTドコモiモード企画部担当部長を経て2007年ハーバードビジネススクール准教授とコンサルティング&研修会社㈱ネットストラテジーを創業。
ハーバードビジネススクール招待講師、早稲田MBA非常勤講師、BBT大学教授(学長大前研一)、楽天オークション取締役、タワーレコード取締役 ドコモ・ドットコム取締役を歴任。米国・中国・韓国・シンガポール他海外での講演多数。米国生まれ。
著書に『プラットフォーム戦略』(東洋経済新報社)、「ビジネスモデル超入門」(ディスカヴァー21)「カール教授のビジネス集中講義 経営戦略 ビジネスモデル マーケティング ファイナンス」(全て朝日新聞出版)シリーズ18万部を超えた「経営学見るだけノート」「経営戦略見るだけノート」「マーケティング見るだけノート」「ビジネスモデル見るだけノート」(全て宝島社) など30冊超。韓国台湾中国タイなど海外でも翻訳出版されている。                                                                                                                                                         Carl Atsushi HIRANO is well-known as bestselling author in Japan with more than 30books and Keynote-speaker at many international conferences world-wide. He is currently President of NetStrategy, Inc., and President of Association of Multi-sided Platform Strategy. He was teaching at Waseda MBA course and Professor at BBT University, guest speaker at the Harvard Business School, ex-board member at Tower Record, Rakuten Auction etc. He is also world famous as the mastermind of the Osaifu-Keitai mobile wallet credit system and invited by many countries including Korea,China, United States, Singapore, France as Keynote Speaker.
Born in the United States, he has a B.A. in economics from the University of Tokyo. Joined the Industrial Bank of Japan (IBJ now merged to Mizuho Financial Group), where he was a manager in the International and Investment Banking divisions(Project Finance). He moved to NTTDoCoMo in 1999. There, as head of i-mode strategic alliances, he was a core member of the project for long-term growth and, embarked on the project to develop and popularize the Mobile Wallet. In 2006, he moved it forward with alliances involving credit card companies. In 2007, he founded NetStrategy, Inc., a company providing support for strategic planning and training. He was Senior Advisor at MPD(Market Platform Dynamics).


  Basic Platform Strategy 7 steps to formulate Platform Strategy
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